Luka Modrić teams up with John Malkovich in new Croatia tourism promo
Croatia captain Luka Modrić has joined Hollywood actor John Malkovich in a new promotional film for Croatian tourism. Titled "CROATIA – I hear it's beautiful ft. Modrić & Malkovich," the film features their witty conversation about Croatia's beauty while symbolically linking Modrić's elegant play to the magic of the Sea Organ in Zadar.
What's in the film?
In the film, Malkovich, at Modrić's suggestion, discovers the enchanting melody of the Sea Organ in Zadar, while the two protagonists through their charming interaction remind viewers why Croatia enjoys the status of one of the most desirable tourist destinations. "Regardless of age and season, it's always the right time to visit Croatia," the film emphasizes.
Why is this campaign important?
This campaign is special because it connects a sports icon with a Hollywood legend, while simultaneously highlighting that Croatia is a year-round tourist destination. The film's creative director was Pete Radovich, a prominent television and sports producer of Croatian descent.
What's next for Croatia?
After losing to Portugal (2-1) in the World Cup round of 16, Croatia has recorded 2 wins, 0 draws, and 3 losses in their last five matches. Their next fixture is against Czechia away on September 26, with Croatia currently fourth in the table.
